3 Skills
Build the Cluster Before You Build the Pages
Designs the pillar, the spokes and every internal link before a word is written, so a cluster accrues instead of scattering.
Merge, Update or Retire, One Decision Per Page
One decision per group of overlapping pages, plus the things you must rescue before a merge quietly deletes them.
The Topic Your Site Can Actually Win
Plans the calendar from MarketMuse's personalised difficulty and existing authority, with kill criteria for topics that only search volume justified.