3 Skills
A Listening Report That Changes a Decision
Structure a listening report around a decision, and state the sample, the exclusions and who built each competitor query.
A Query That Finds You, Not Your Homonym
Build a Boolean query from a random sample of real mentions, cut the fake volume, and record why every exclusion exists.
Seven Checks Before You Answer a Spike
Verify a volume spike, find the single post driving it, and hand-check sentiment before anyone publishes a response.