3 beceri
A Proposal That Gets Read to the End
Reorders the proposal around the client's problem and ends with one clear action instead of "let me know your thoughts".
Follow-Up That Doesn't Sound Like Stalking
Reads open-tracking without acting on it badly: what repeat opens mean, what silence means, and what to send instead of "just checking in".
Signed and Paid in One Sitting
Turns signature and deposit into a single action, with the exact amount, the start-date condition and a phone test before you send.