Better Proposals

A Proposal That Gets Read to the End Reorders the proposal around the client's problem and ends with one clear action instead of "let me know your thoughts". Follow-Up That Doesn't Sound Like Stalking Reads open-tracking without acting on it badly: what repeat opens mean, what silence means, and what to send instead of "just checking in". Signed and Paid in One Sitting Turns signature and deposit into a single action, with the exact amount, the start-date condition and a phone test before you send.