3 Skills
Ad Copy Worth Testing, Not Just Generating
A brief template that gets specific copy back, plus a fast reject test: swap in a competitor's name and see if the headline still works.
Ads That Look Like Your Brand Made Them
Set colours, logo variants and fonts from real sources so a hundred generated creatives are not a hundred near-misses.
The Creative Score Is a Sort Order
How to choose from ranked creatives, test three real concepts instead of three colours, and set the kill line before you launch.