Follow-Up Written From What They Read

Follow-Up Written From What They Read

Turns proposal view activity into a follow-up that answers the objection they were stuck on, without telling them you watched them read.

proposify sales follow-up email proposals analytics

What it is for

Knowing that a proposal was opened, and which section held the reader, only matters if it changes what you write next. This reads the view activity as a diagnosis — the price is the blocker, it is being circulated internally, the opening lost them — and produces a short email that answers that one thing. It also forbids the move that kills the deal: telling the buyer you watched them read.

The skill

Write a follow-up for a proposal that has been opened and not signed. Use the
view activity as evidence about what worries them, never as a fact I mention
to them.

Sent: [date]  Opened: [dates and times]
Sections with the most time on them: [...]
Sections never reached: [...]
Opened by more than one person: [yes/no, how many]
Last thing they said to me: [quote]

Read it before writing:
- Long time on pricing, nothing after it: the number is the problem, or they
  are building an internal case. Send the justification, not a discount.
- Opened, stopped early, never reached the scope: either they are not the
  decision maker, or the opening did not earn the next scroll.
- Several viewers, days apart: it is being circulated. Give them something
  forwardable — one paragraph they can paste into their own email.
- Never opened: the email failed, not the proposal. Change the subject line
  and the send time, not the document.

Write the email:
- Under 120 words.
- First sentence is about their decision, not about my follow-up.
- One specific thing: an answer, a risk removed, a reference, a date.
- One question they can answer in one word.
- No "just checking in", no "circling back", no "bumping this up".
- Never write "I saw you opened it" or mention time spent on a page. It is
  true, and it is repellent.

If the honest read is that the deal is dead, say so and write the closing
email that gets a real answer instead of another silence.

How to install it

1. Open the tool and start a new conversation, project or template.
2. Paste the text below wherever the tool keeps standing instructions
   — usually called system prompt, instructions, or persona.
3. Save it so it applies to every run rather than a single message.

Did it work for you?

Where it came from

Skills app Original