A Brand Voice That Survives Volume

به چه درد می‌خورد

لحن برند را به‌جای صفت، به تصمیم تبدیل می‌کند: شخص و ضمیر، سقف طول جمله به عدد، دو واژه‌ای که همیشه و دو واژه‌ای که هرگز، و یک پاراگراف نمونه. آزمونش هم ساده است: سه بار تولید کن؛ اگر سه شرکت مختلف به نظر رسیدند، هنوز صفت است.

خود اسکیل کپی

Voice defined as adjectives does not survive volume. "Friendly, professional,
approachable" produces a different output every time because it constrains
nothing.

Define it as decisions instead:

- **Person and number.** "We" or "I"? Do you address the reader as "you"?
- **Sentence length ceiling.** An actual number. "No sentence over 22 words."
- **Two words you always use and two you never use.** Not a long list — a long
  list is ignored. Two of each is remembered.
- **The joke policy.** None, one per piece, or freely. Ambiguity here is what
  makes a set feel inconsistent.
- **How you refer to the competition.** By name, as "other tools", or not at all.
- **One paragraph you consider perfect**, pasted in full. This does more than
  every rule above combined.

Test the definition before using it: generate the same brief three times and
read the three openings. If they could be from three different companies, the
definition is still adjectives.

نصبش چطور است کپی

1. Open the tool and start a new conversation, project or template.
2. Paste the text below wherever the tool keeps standing instructions
   — usually called system prompt, instructions, or persona.
3. Save it so it applies to every run rather than a single message.

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