A Catalog Where No Two Items Read Alike

What it is for

At catalog scale the same prompt produces the same sentences, and a grid of near-identical descriptions reads as filler to shoppers and as thin content to search engines. This pulls the shared boilerplate out once, opens each item on what distinguishes it, and runs a duplication check at the end. Run it in Describely — Copysmith is only the parent brand over Frase, Describely and Rytr, with no app of its own — before generating copy for a whole category.

The skill Copy

Where to run this: Describely, which is built for product content across a catalog. Copysmith itself is now only the parent brand over Frase, Describely and Rytr — there is no Copysmith app to sign into.

I am generating copy across a whole catalog. Stop the output collapsing into one sentence with the SKU swapped.

INPUT
Category: [ ]
What varies between items: [size / colour / fit / capacity / flavour — list them]
What is identical across every item: [brand story, shipping, warranty, returns]
Rows: [paste 5 representative rows with their fields]

RULES
- Everything identical across items goes into ONE shared block that I will append separately. Never repeat it inside an item.
- Each item opens on the attribute that separates it from its nearest sibling in the list.
- Give me four distinct opening patterns and cycle them, so no two neighbours on a grid read alike.
- Never repeat the same verb in the first sentence of two consecutive items.
- Keep every item within [X] words of the others, so the grid does not look ragged.
- If two rows would produce the same copy, say so and name the field that is missing to tell them apart.
- Do not pad a short item to match a long one. Say the item has less to say.

OUTPUT
For each row: the copy, plus a one-word tag naming which opening pattern you used.
Then a duplication check: any sentence appearing in more than one item, listed once with the item names.

The failure this prevents: a category page where forty products share one description — filler to a shopper, thin content to a search engine.

How to install it Copy

1. Open the tool and start a new conversation, project or template.
2. Paste the text below wherever the tool keeps standing instructions
   — usually called system prompt, instructions, or persona.
3. Save it so it applies to every run rather than a single message.

Did it work for you?

Where it came from