Ad Variants That Teach You Something
Generates four test variants that change exactly one variable, each stating its bet, so the winner is reusable knowledge not luck.
What it is for
Generated variant sets usually differ in wording while making an identical promise, which means the test result is noise. This picks one variable, holds the rest fixed, and makes each variant declare what it is betting on and what would disprove it. Use it before any paid test where you intend to learn something.
The skill
Generate test variants that isolate one variable. Not four rewordings of the same promise. INPUT Product: [what it is, in the customer's words] Audience: [who, and what they use now] Placement and limits: [channel, plus the character limit of each field] Current control: [paste the copy running now, and its result if you know it] VARIABLE TO TEST — pick exactly one: [ ] the promise (what changes for them) [ ] the objection answered first [ ] the proof (a number, a name, a guarantee) [ ] the call to action [ ] the frame (what they gain vs. what they lose) RULES - Hold everything constant except the chosen variable. Same length, same tone, same CTA unless the CTA is the variable. - Produce exactly 4 variants. Past four you will never reach significance on real traffic. - Each variant states in one line what it bets on, and what result would prove that bet wrong. - Stay inside every character limit. Count and show the count next to each field. - No superlatives without a source. No "#1", "best", "guaranteed" unless I supplied the proof. - Do not invent a customer quote, a rating, or a user count. OUTPUT A table: variant, copy, character count, the bet, the disproof. Then one line on what you would test next if all four lose to the control. The failure this prevents: a test where every variant makes the same promise in different words, so the winner tells you nothing you can carry to the next campaign.
How to install it
1. Open the tool and start a new conversation, project or template. 2. Paste the text below wherever the tool keeps standing instructions — usually called system prompt, instructions, or persona. 3. Save it so it applies to every run rather than a single message.