native ads

When the user wants to run native ads on Taboola, Outbrain, or similar platforms. Also use when the user mentions "native ads," "Taboola," "Outbrain," "content recommendation," "sponsored content," or "in-feed ads." For strategy, use paid-ads-strategy.

claude

Der Skill

# Paid Ads: Native Ads

Guides native advertising on Taboola, Outbrain, and content recommendation networks. Native ads blend with publisher content and achieve ~18% higher CTR than display banners. Use this skill when planning or optimizing native ad campaigns.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 3 (Value Proposition), 4 (Audience).

Identify:
1. **Goal**: Traffic, leads, brand
2. **Content**: Article, landing page, video
3. **Budget**: Min $500–1,000; better at $5,000+

## Platform Overview

| Platform | Reach | Focus |
|----------|-------|-------|
| **Taboola** | 500M+ daily impressions | Premium publishers; AI matching |
| **Outbrain** | Major publishers | Top-funnel; helpful content |

**Pricing**: CPC $0.10–0.30 avg; CPM $1–3 avg.

## Creative Testing

| Approach | Guideline |
|----------|-----------|
| **Combinations** | 3 headlines × 3 images = 9 variants; test together |
| **Image variety** | Headshot, product, illustration—distinct styles |
| **Advertorials** | Test length, tone, aggressiveness; no universal formula |

## Copywriting Guidelines

| Rule | Guideline |
|------|-----------|
| **Honest** | Avoid clickbait; match copy to content |
| **Format** | Match character limits; respect UX per format |
| **Tone** | Soft-sell; nurture, don't push |

## Funnel Focus

Target high-intent users in consideration and conversion stages; avoid one-size-fits-all funnel approach.

## Output Format

- **Headline** options (2–3)
- **Image** guidance
- **Landing page** alignment
- **Budget** recommendation

## Related Skills

- **display-ads**: Display vs native; programmatic
- **copywriting**: Headline, ad copy
- **landing-page-generator**: Landing page for native traffic
- **paid-ads-strategy**: Channel selection

So wird es eingerichtet

Claude Code / Claude Desktop

1. Create a folder named after the skill inside your skills directory:
   - Claude Code: `~/.claude/skills/<skill-name>/`
   - A project-local skill: `<project>/.claude/skills/<skill-name>/`
2. Save the text below as `SKILL.md` in that folder, keeping the
   `---` frontmatter block at the top — the `name` and `description`
   fields are what make the skill discoverable.
3. Restart Claude Code, or run `/skills` to confirm it is listed.

The skill loads only when its `description` matches what you are doing,
so a precise description matters more than a long body.

Hat es bei Ihnen geklappt?

Woher es stammt

kostja94 MIT Das Original

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