local seo

Le skill Copier

# SEO: Local

Guides local SEO: Google Business Profile, NAP consistency, and citation building. Businesses with accurate NAP across 40+ authoritative sites see ~19% higher visibility in Google Maps. Use this skill when optimizing for local search, setting up GBP, or auditing citations.

**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.

## Initial Assessment

**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 4 (Audience), 5 (Website).

Identify:
1. **Business type**: Storefront vs service-area
2. **Location**: Single or multiple
3. **Current listings**: Existing GBP, directories

## NAP Consistency

**NAP** = Name, Address, Phone. Critical for local rankings.

| Rule | Guideline |
|------|-----------|
| **Exact match** | "Street" vs "St." or "LLC" inconsistency = Google may treat as different entities |
| **Fix first** | Audit and fix inconsistencies before adding new citations |
| **Tools** | BrightLocal, Whitespark, Moz Local for audit |

## Google Business Profile

| Element | Guideline |
|---------|-----------|
| **Address** | Physical address; no P.O. boxes |
| **Description** | 750 chars; primary keywords in first 100 |
| **Hours** | Accurate; seasonal availability |
| **Category** | Primary category matches business type |
| **Service-area** | Hide address if no storefront; define service areas |

## Citation Building

**Targeted precision** over submitting to every directory.

**Priority order**:
1. Google Business Profile
2. Apple Maps
3. Yelp, Bing Places, Facebook
4. Better Business Bureau, Foursquare, Nextdoor
5. Niche directories (Healthgrades, Angi, etc.)

## Citation Audit

- Incorrect or outdated data
- Duplicate entries
- Missing listings on key directories

Fix before adding; compounding errors harm rankings.

## Output Format

- **NAP** (exact format for consistency)
- **GBP** optimization checklist
- **Citation** priority list
- **Audit** findings (if applicable)

## Related Skills

- **geo**: GEO for AI search; local + AI overlap
- **localization-strategy**: Multilingual; local + i18n
- **directory-submission**: Directory listings; different from local citations

Comment l’installer Copier

Claude Code / Claude Desktop

1. Create a folder named after the skill inside your skills directory:
   - Claude Code: `~/.claude/skills/<skill-name>/`
   - A project-local skill: `<project>/.claude/skills/<skill-name>/`
2. Save the text below as `SKILL.md` in that folder, keeping the
   `---` frontmatter block at the top — the `name` and `description`
   fields are what make the skill discoverable.
3. Restart Claude Code, or run `/skills` to confirm it is listed.

The skill loads only when its `description` matches what you are doing,
so a precise description matters more than a long body.

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2025 kostja94