A Set That Looks Like One Set
Producing a series of graphics that share an identity, instead of five designs that share a template.
What it is for
Five designs from one template are not a set; they are five designs from one template. This covers what has to be held constant — and what must vary — for a series to read as one identity.
The skill
Consistency across a set comes from fixing a few things absolutely and letting everything else vary. Fix, and never change between pieces: - Two typefaces, and the exact sizes for heading / body / caption. - Three colours: background, text, one accent. Not a palette — three. - The margin. One value, used on all four sides, on every piece. - Where the logo sits. Same corner, same size, every time. Let vary: - Image, subject, headline length, accent placement. Then check the set, not the piece: - Put all of them on one screen at thumbnail size. Identity survives at thumbnail size or it does not exist. Anything that reads as a different brand at 10% is wrong regardless of how it looks at full size. - Any piece where the accent colour is doing a different JOB than in the others — heading in one, button in another — breaks the set. Pick one job. Ask Canva's AI for variations of ONE piece at a time, with the fixed values written out in the prompt. Asking for a whole set at once returns five templates.
How to install it
1. Open the tool and start a new conversation, project or template. 2. Paste the text below wherever the tool keeps standing instructions — usually called system prompt, instructions, or persona. 3. Save it so it applies to every run rather than a single message.