A Listening Report That Changes a Decision
Structure a listening report around a decision, and state the sample, the exclusions and who built each competitor query.
به چه درد می‌خورد
گزارش با سوال شروع می‌شود، نه با نمودار. این اسکیل ساختار گزارشی را می‌دهد که به تصمیم می‌انجامد و دو دروغ رایج را می‌بندد: درصد احساس بدون گفتن حجم نمونه، و نمودار سهم صدا وقتی پرس‌وجوی رقیب با همان دقت پرس‌وجوی خودت ساخته نشده. روش کار — بازه زمانی، استثناها و حجم نمونه — باید جایی باشد که خواننده ببیند، نه در پیوست. هر نموداری هم که تصمیمی را عوض نمی‌کند، حذف می‌شود.
خود اسکیل
Use when listening data has to become a report someone acts on. Open with the question, not the dashboard. "Did the packaging change hurt us?" is a report. "Mentions in Q3" is a screenshot. Put the method where the reader sees it, not in an appendix: - The date range, and what changed in the query during it. - What is excluded and why. If you removed coupon spam and job posts, say so - a reader comparing your number against another tool needs that line to understand the gap. - The sample size behind any percentage. Sentiment discipline: - Automatic sentiment is an estimate. Report a direction, not a decimal. "More negative than last month, driven by delivery times" survives scrutiny; "negativity rose 3.4 percent" does not. - If you must quote a figure, say how you checked it and on how many mentions you checked it. Comparison discipline: - A share of voice chart is only honest if every competitor query was built as carefully as your own. A loose competitor query inflates them; a loose query for you flatters you. Say who built each one. Structure, in this order: - The answer, in one sentence. - The three things underneath it, each with its driver named and one real quoted mention as evidence. - What you recommend, marked clearly as recommendation and kept separate from what happened. - Appendix: the full query text, the exclusions, and when each was added. Cut anything that does not change a decision. A chart nobody acts on teaches the reader to skip your next report too. Failure this prevents: a decision made on a sentiment percentage nobody can state the sample size for.
نصبش چطور است
1. Open the tool and start a new conversation, project or template. 2. Paste the text below wherever the tool keeps standing instructions — usually called system prompt, instructions, or persona. 3. Save it so it applies to every run rather than a single message.