The Creative Score Is a Sort Order

به چه درد می‌خورد

امتیازی که ابزار کنار هر طرح تبلیغ می‌گذارد یک ترتیب مرتب‌سازی است، نه پیش‌بینی هزینه به ازای نتیجه؛ الگویش را از داده‌ای گرفته که تو انتخابش نکرده‌ای و مخاطب تو را نمی‌شناسد. این اسکیل می‌گوید چطور از بالای فهرست انتخاب کنی، چرا باید سه ایده واقعا متفاوت را هم‌زمان بسنجی نه سه رنگ از یک ایده، و پیش از راه‌اندازی چه کفی از نتیجه را تعیین کنی تا هیچ طرحی زودتر از موعد خاموش نشود.

خود اسکیل کپی

Use when the tool has scored your creatives and you have to choose.

A predicted score ranks your candidates against patterns in data you did not
choose. It does not know your audience, your offer, your landing page or your
season. Treat it as a sort order that saves you time, never as a forecast of
what you will pay per result.

Choosing:
- Start at the top of the ranking, then throw out anything off-brand, unclear
  at phone size, or making a claim you cannot back. A high score on a creative
  you cannot legally run is worth nothing.
- Ship at least three genuinely different concepts, not three colour variants
  of one. Colour variants teach you nothing you did not know.
- Concepts differ in the promise, the format, or who is on screen. If one
  sentence describes two of your creatives, they are one concept.

Testing:
- Change one variable at a time or you will not know what worked.
- Set the finish line before you launch: a minimum number of results per
  creative, or a minimum number of days, whichever comes first. Fifty link
  clicks or three days is a workable default on a small budget. Write the
  number down before the first impression is served.
- Never compare two creatives unless both have cleared that line. Killing on
  the first day's numbers is guessing with extra steps.
- Judge on cost per result and on what happened after the click. A creative
  that wins on clicks and loses on purchases is expensive, not successful.

Afterwards:
- Write one line saying which concept won and why you think it won.
- Feed that line into the next brief. After a few rounds this is worth more
  than any score, because it is about your customers.

If the highest-scoring creative is also the most generic one, that is a signal
about the score, not about your audience.

Failure this prevents: killing the creative that would have won, on one day of
numbers, because a score said the other one was better.

نصبش چطور است کپی

1. Open the tool and start a new conversation, project or template.
2. Paste the text below wherever the tool keeps standing instructions
   — usually called system prompt, instructions, or persona.
3. Save it so it applies to every run rather than a single message.

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